Esch Sintzel Architects – Branding, Screendesign
Role: Project lead, Art Direction, Design
The central element of the new corporate design for Esch Sintzel Architects is the outline: based on richly variable floor plans and acting as a boundary between interior and exterior spaces, the outline extends across the format of the given application, or it folds together entirely. As a result, new graphic shapes and forms repeatedly suggest themselves. This reduced black and white imagery was supplemented with a purely typographic logo. Applications include stationary, postcards, project documentation, office labels and the website.